Jacob Collier x Crocs
In a saturated market of in-authentic and forced brand partnerships, we rejected the traditional collaboration formula by building a chaotic, brilliant, and completely unique universe with seven-time Grammy winner Jacob Collier.
The human insight
You cannot post-rationalise authentic self-expression. Gen Z icon and musical savant Jacob Collier didn't need a brand deal. He already possessed a deep, organic love for Crocs. We leaned into Jacob’s colourful artistic identity to build a world where fashion and musical genius could collide.
read more
The world we built
We built an interconnected, sonically-led brand world designed to make people feel alive. The centerpiece? A first for Crocs: a music video featuring a limited-edition Classic Clog literally designed to make music.
The Activation (Physical/Digital): We completely integrated product design with creative output. We co-developed the official music video for Jacob’s single, "WELLLL," dropping it with zero corporate branding as a pure artistic statement. To scale this universe, we extracted the 3D set design elements from the video and extended them across every single consumer touchpoint. From custom e-commerce landing pages to physical influencer PR boxes that jingled with custom tambourines.
The Spark of Connection: Depth inherently sparks curiosity. To build massive anticipation before the drop, Jacob hosted a beautifully chaotic, unscripted livestream where he literally interviewed his own clog. This surreal, playful manifestation of Crocs’ “Come As You Are” mantra broke all the rules of corporate PR, instantly capturing the internet's attention.
read more
How it resonated
The campaign pulled in over 24.2 million views and 384,600 organic engagements, with an additional 5.3 million views from earned media. Backed by a 22.4% spike in website traffic, the limited-edition collaboration completely sold out.
The Emotional Shift: We met an audience that was skeptical, weary, and numb to brand collaborations, and transported them into a powerful new state of being inspired, amused, and energised. By inviting global communities to step inside an authentic, unfiltered creative universe, we established deeper cultural authority and trust for Crocs.
read more
Client Testimonial
"The collaboration with Jacob Collier was a perfect alignment of creativity and brand ethos. The innovative approach to launch through a pure music video truly brought our 'Come As You Are' spirit to life. Hey Honey completely exceeded our expectations, creating a high-depth campaign that generated incredible global engagement and undeniable commercial results."
Yann Le Bozec, VP Marketing Crocs EMEA/LATAM/India and Hey Dude International
read more
Client
Crocs
Jacob Collier x Crocs
In a saturated market of in-authentic and forced brand partnerships, we rejected the traditional collaboration formula by building a chaotic, brilliant, and completely unique universe with seven-time Grammy winner Jacob Collier.
The human insight
You cannot post-rationalise authentic self-expression. Gen Z icon and musical savant Jacob Collier didn't need a brand deal. He already possessed a deep, organic love for Crocs. We leaned into Jacob’s colourful artistic identity to build a world where fashion and musical genius could collide.
read more
The world we built
We built an interconnected, sonically-led brand world designed to make people feel alive. The centerpiece? A first for Crocs: a music video featuring a limited-edition Classic Clog literally designed to make music.
The Activation (Physical/Digital): We completely integrated product design with creative output. We co-developed the official music video for Jacob’s single, "WELLLL," dropping it with zero corporate branding as a pure artistic statement. To scale this universe, we extracted the 3D set design elements from the video and extended them across every single consumer touchpoint. From custom e-commerce landing pages to physical influencer PR boxes that jingled with custom tambourines.
The Spark of Connection: Depth inherently sparks curiosity. To build massive anticipation before the drop, Jacob hosted a beautifully chaotic, unscripted livestream where he literally interviewed his own clog. This surreal, playful manifestation of Crocs’ “Come As You Are” mantra broke all the rules of corporate PR, instantly capturing the internet's attention.
read more
How it resonated
The campaign pulled in over 24.2 million views and 384,600 organic engagements, with an additional 5.3 million views from earned media. Backed by a 22.4% spike in website traffic, the limited-edition collaboration completely sold out.
The Emotional Shift: We met an audience that was skeptical, weary, and numb to brand collaborations, and transported them into a powerful new state of being inspired, amused, and energised. By inviting global communities to step inside an authentic, unfiltered creative universe, we established deeper cultural authority and trust for Crocs.
read more
Client Testimonial
"The collaboration with Jacob Collier was a perfect alignment of creativity and brand ethos. The innovative approach to launch through a pure music video truly brought our 'Come As You Are' spirit to life. Hey Honey completely exceeded our expectations, creating a high-depth campaign that generated incredible global engagement and undeniable commercial results."
Yann Le Bozec, VP Marketing Crocs EMEA/LATAM/India and Hey Dude International
read more
Client
Crocs
Jacob Collier x Crocs
In a saturated market of in-authentic and forced brand partnerships, we rejected the traditional collaboration formula by building a chaotic, brilliant, and completely unique universe with seven-time Grammy winner Jacob Collier.
The human insight
You cannot post-rationalise authentic self-expression. Gen Z icon and musical savant Jacob Collier didn't need a brand deal. He already possessed a deep, organic love for Crocs. We leaned into Jacob’s colourful artistic identity to build a world where fashion and musical genius could collide.
read more
The world we built
We built an interconnected, sonically-led brand world designed to make people feel alive. The centerpiece? A first for Crocs: a music video featuring a limited-edition Classic Clog literally designed to make music.
The Activation (Physical/Digital): We completely integrated product design with creative output. We co-developed the official music video for Jacob’s single, "WELLLL," dropping it with zero corporate branding as a pure artistic statement. To scale this universe, we extracted the 3D set design elements from the video and extended them across every single consumer touchpoint. From custom e-commerce landing pages to physical influencer PR boxes that jingled with custom tambourines.
The Spark of Connection: Depth inherently sparks curiosity. To build massive anticipation before the drop, Jacob hosted a beautifully chaotic, unscripted livestream where he literally interviewed his own clog. This surreal, playful manifestation of Crocs’ “Come As You Are” mantra broke all the rules of corporate PR, instantly capturing the internet's attention.
read more
How it resonated
The campaign pulled in over 24.2 million views and 384,600 organic engagements, with an additional 5.3 million views from earned media. Backed by a 22.4% spike in website traffic, the limited-edition collaboration completely sold out.
The Emotional Shift: We met an audience that was skeptical, weary, and numb to brand collaborations, and transported them into a powerful new state of being inspired, amused, and energised. By inviting global communities to step inside an authentic, unfiltered creative universe, we established deeper cultural authority and trust for Crocs.
read more
Client Testimonial
"The collaboration with Jacob Collier was a perfect alignment of creativity and brand ethos. The innovative approach to launch through a pure music video truly brought our 'Come As You Are' spirit to life. Hey Honey completely exceeded our expectations, creating a high-depth campaign that generated incredible global engagement and undeniable commercial results."
Yann Le Bozec, VP Marketing Crocs EMEA/LATAM/India and Hey Dude International
read more
Client
Crocs
Jacob Collier x Crocs
In a saturated market of in-authentic and forced brand partnerships, we rejected the traditional collaboration formula by building a chaotic, brilliant, and completely unique universe with seven-time Grammy winner Jacob Collier.
The human insight
You cannot post-rationalise authentic self-expression. Gen Z icon and musical savant Jacob Collier didn't need a brand deal. He already possessed a deep, organic love for Crocs. We leaned into Jacob’s colourful artistic identity to build a world where fashion and musical genius could collide.
read more
The world we built
We built an interconnected, sonically-led brand world designed to make people feel alive. The centerpiece? A first for Crocs: a music video featuring a limited-edition Classic Clog literally designed to make music.
The Activation (Physical/Digital): We completely integrated product design with creative output. We co-developed the official music video for Jacob’s single, "WELLLL," dropping it with zero corporate branding as a pure artistic statement. To scale this universe, we extracted the 3D set design elements from the video and extended them across every single consumer touchpoint. From custom e-commerce landing pages to physical influencer PR boxes that jingled with custom tambourines.
The Spark of Connection: Depth inherently sparks curiosity. To build massive anticipation before the drop, Jacob hosted a beautifully chaotic, unscripted livestream where he literally interviewed his own clog. This surreal, playful manifestation of Crocs’ “Come As You Are” mantra broke all the rules of corporate PR, instantly capturing the internet's attention.
read more
How it resonated
The campaign pulled in over 24.2 million views and 384,600 organic engagements, with an additional 5.3 million views from earned media. Backed by a 22.4% spike in website traffic, the limited-edition collaboration completely sold out.
The Emotional Shift: We met an audience that was skeptical, weary, and numb to brand collaborations, and transported them into a powerful new state of being inspired, amused, and energised. By inviting global communities to step inside an authentic, unfiltered creative universe, we established deeper cultural authority and trust for Crocs.
read more
Client Testimonial
"The collaboration with Jacob Collier was a perfect alignment of creativity and brand ethos. The innovative approach to launch through a pure music video truly brought our 'Come As You Are' spirit to life. Hey Honey completely exceeded our expectations, creating a high-depth campaign that generated incredible global engagement and undeniable commercial results."
Yann Le Bozec, VP Marketing Crocs EMEA/LATAM/India and Hey Dude International
read more
Client
Crocs
Jacob Collier x Crocs
In a saturated market of in-authentic and forced brand partnerships, we rejected the traditional collaboration formula by building a chaotic, brilliant, and completely unique universe with seven-time Grammy winner Jacob Collier.
The human insight
You cannot post-rationalise authentic self-expression. Gen Z icon and musical savant Jacob Collier didn't need a brand deal. He already possessed a deep, organic love for Crocs. We leaned into Jacob’s colourful artistic identity to build a world where fashion and musical genius could collide.
read more
The world we built
We built an interconnected, sonically-led brand world designed to make people feel alive. The centerpiece? A first for Crocs: a music video featuring a limited-edition Classic Clog literally designed to make music.
The Activation (Physical/Digital): We completely integrated product design with creative output. We co-developed the official music video for Jacob’s single, "WELLLL," dropping it with zero corporate branding as a pure artistic statement. To scale this universe, we extracted the 3D set design elements from the video and extended them across every single consumer touchpoint. From custom e-commerce landing pages to physical influencer PR boxes that jingled with custom tambourines.
The Spark of Connection: Depth inherently sparks curiosity. To build massive anticipation before the drop, Jacob hosted a beautifully chaotic, unscripted livestream where he literally interviewed his own clog. This surreal, playful manifestation of Crocs’ “Come As You Are” mantra broke all the rules of corporate PR, instantly capturing the internet's attention.
read more
How it resonated
The campaign pulled in over 24.2 million views and 384,600 organic engagements, with an additional 5.3 million views from earned media. Backed by a 22.4% spike in website traffic, the limited-edition collaboration completely sold out.
The Emotional Shift: We met an audience that was skeptical, weary, and numb to brand collaborations, and transported them into a powerful new state of being inspired, amused, and energised. By inviting global communities to step inside an authentic, unfiltered creative universe, we established deeper cultural authority and trust for Crocs.
read more
Client Testimonial
"The collaboration with Jacob Collier was a perfect alignment of creativity and brand ethos. The innovative approach to launch through a pure music video truly brought our 'Come As You Are' spirit to life. Hey Honey completely exceeded our expectations, creating a high-depth campaign that generated incredible global engagement and undeniable commercial results."
Yann Le Bozec, VP Marketing Crocs EMEA/LATAM/India and Hey Dude International
read more
Client
Crocs
Jacob Collier x Crocs
In a saturated market of in-authentic and forced brand partnerships, we rejected the traditional collaboration formula by building a chaotic, brilliant, and completely unique universe with seven-time Grammy winner Jacob Collier.
The human insight
You cannot post-rationalise authentic self-expression. Gen Z icon and musical savant Jacob Collier didn't need a brand deal. He already possessed a deep, organic love for Crocs. We leaned into Jacob’s colourful artistic identity to build a world where fashion and musical genius could collide.
read more
The world we built
We built an interconnected, sonically-led brand world designed to make people feel alive. The centerpiece? A first for Crocs: a music video featuring a limited-edition Classic Clog literally designed to make music.
The Activation (Physical/Digital): We completely integrated product design with creative output. We co-developed the official music video for Jacob’s single, "WELLLL," dropping it with zero corporate branding as a pure artistic statement. To scale this universe, we extracted the 3D set design elements from the video and extended them across every single consumer touchpoint. From custom e-commerce landing pages to physical influencer PR boxes that jingled with custom tambourines.
The Spark of Connection: Depth inherently sparks curiosity. To build massive anticipation before the drop, Jacob hosted a beautifully chaotic, unscripted livestream where he literally interviewed his own clog. This surreal, playful manifestation of Crocs’ “Come As You Are” mantra broke all the rules of corporate PR, instantly capturing the internet's attention.
read more
How it resonated
The campaign pulled in over 24.2 million views and 384,600 organic engagements, with an additional 5.3 million views from earned media. Backed by a 22.4% spike in website traffic, the limited-edition collaboration completely sold out.
The Emotional Shift: We met an audience that was skeptical, weary, and numb to brand collaborations, and transported them into a powerful new state of being inspired, amused, and energised. By inviting global communities to step inside an authentic, unfiltered creative universe, we established deeper cultural authority and trust for Crocs.
read more
Client Testimonial
"The collaboration with Jacob Collier was a perfect alignment of creativity and brand ethos. The innovative approach to launch through a pure music video truly brought our 'Come As You Are' spirit to life. Hey Honey completely exceeded our expectations, creating a high-depth campaign that generated incredible global engagement and undeniable commercial results."
Yann Le Bozec, VP Marketing Crocs EMEA/LATAM/India and Hey Dude International
read more
Client
Crocs
Jacob Collier x Crocs
In a saturated market of in-authentic and forced brand partnerships, we rejected the traditional collaboration formula by building a chaotic, brilliant, and completely unique universe with seven-time Grammy winner Jacob Collier.
The human insight
You cannot post-rationalise authentic self-expression. Gen Z icon and musical savant Jacob Collier didn't need a brand deal. He already possessed a deep, organic love for Crocs. We leaned into Jacob’s colourful artistic identity to build a world where fashion and musical genius could collide.
read more
The world we built
We built an interconnected, sonically-led brand world designed to make people feel alive. The centerpiece? A first for Crocs: a music video featuring a limited-edition Classic Clog literally designed to make music.
The Activation (Physical/Digital): We completely integrated product design with creative output. We co-developed the official music video for Jacob’s single, "WELLLL," dropping it with zero corporate branding as a pure artistic statement. To scale this universe, we extracted the 3D set design elements from the video and extended them across every single consumer touchpoint. From custom e-commerce landing pages to physical influencer PR boxes that jingled with custom tambourines.
The Spark of Connection: Depth inherently sparks curiosity. To build massive anticipation before the drop, Jacob hosted a beautifully chaotic, unscripted livestream where he literally interviewed his own clog. This surreal, playful manifestation of Crocs’ “Come As You Are” mantra broke all the rules of corporate PR, instantly capturing the internet's attention.
read more
How it resonated
The campaign pulled in over 24.2 million views and 384,600 organic engagements, with an additional 5.3 million views from earned media. Backed by a 22.4% spike in website traffic, the limited-edition collaboration completely sold out.
The Emotional Shift: We met an audience that was skeptical, weary, and numb to brand collaborations, and transported them into a powerful new state of being inspired, amused, and energised. By inviting global communities to step inside an authentic, unfiltered creative universe, we established deeper cultural authority and trust for Crocs.
read more
Client Testimonial
"The collaboration with Jacob Collier was a perfect alignment of creativity and brand ethos. The innovative approach to launch through a pure music video truly brought our 'Come As You Are' spirit to life. Hey Honey completely exceeded our expectations, creating a high-depth campaign that generated incredible global engagement and undeniable commercial results."
Yann Le Bozec, VP Marketing Crocs EMEA/LATAM/India and Hey Dude International
read more
Client
Crocs
Jacob Collier x Crocs
In a saturated market of in-authentic and forced brand partnerships, we rejected the traditional collaboration formula by building a chaotic, brilliant, and completely unique universe with seven-time Grammy winner Jacob Collier.
The human insight
You cannot post-rationalise authentic self-expression. Gen Z icon and musical savant Jacob Collier didn't need a brand deal. He already possessed a deep, organic love for Crocs. We leaned into Jacob’s colourful artistic identity to build a world where fashion and musical genius could collide.
read more
The world we built
We built an interconnected, sonically-led brand world designed to make people feel alive. The centerpiece? A first for Crocs: a music video featuring a limited-edition Classic Clog literally designed to make music.
The Activation (Physical/Digital): We completely integrated product design with creative output. We co-developed the official music video for Jacob’s single, "WELLLL," dropping it with zero corporate branding as a pure artistic statement. To scale this universe, we extracted the 3D set design elements from the video and extended them across every single consumer touchpoint. From custom e-commerce landing pages to physical influencer PR boxes that jingled with custom tambourines.
The Spark of Connection: Depth inherently sparks curiosity. To build massive anticipation before the drop, Jacob hosted a beautifully chaotic, unscripted livestream where he literally interviewed his own clog. This surreal, playful manifestation of Crocs’ “Come As You Are” mantra broke all the rules of corporate PR, instantly capturing the internet's attention.
read more
How it resonated
The campaign pulled in over 24.2 million views and 384,600 organic engagements, with an additional 5.3 million views from earned media. Backed by a 22.4% spike in website traffic, the limited-edition collaboration completely sold out.
The Emotional Shift: We met an audience that was skeptical, weary, and numb to brand collaborations, and transported them into a powerful new state of being inspired, amused, and energised. By inviting global communities to step inside an authentic, unfiltered creative universe, we established deeper cultural authority and trust for Crocs.
read more
Client Testimonial
"The collaboration with Jacob Collier was a perfect alignment of creativity and brand ethos. The innovative approach to launch through a pure music video truly brought our 'Come As You Are' spirit to life. Hey Honey completely exceeded our expectations, creating a high-depth campaign that generated incredible global engagement and undeniable commercial results."
Yann Le Bozec, VP Marketing Crocs EMEA/LATAM/India and Hey Dude International
read more
Client
Crocs
Jacob Collier x Crocs
In a saturated market of in-authentic and forced brand partnerships, we rejected the traditional collaboration formula by building a chaotic, brilliant, and completely unique universe with seven-time Grammy winner Jacob Collier.
The human insight
You cannot post-rationalise authentic self-expression. Gen Z icon and musical savant Jacob Collier didn't need a brand deal. He already possessed a deep, organic love for Crocs. We leaned into Jacob’s colourful artistic identity to build a world where fashion and musical genius could collide.
read more
The world we built
We built an interconnected, sonically-led brand world designed to make people feel alive. The centerpiece? A first for Crocs: a music video featuring a limited-edition Classic Clog literally designed to make music.
The Activation (Physical/Digital): We completely integrated product design with creative output. We co-developed the official music video for Jacob’s single, "WELLLL," dropping it with zero corporate branding as a pure artistic statement. To scale this universe, we extracted the 3D set design elements from the video and extended them across every single consumer touchpoint. From custom e-commerce landing pages to physical influencer PR boxes that jingled with custom tambourines.
The Spark of Connection: Depth inherently sparks curiosity. To build massive anticipation before the drop, Jacob hosted a beautifully chaotic, unscripted livestream where he literally interviewed his own clog. This surreal, playful manifestation of Crocs’ “Come As You Are” mantra broke all the rules of corporate PR, instantly capturing the internet's attention.
read more
How it resonated
The campaign pulled in over 24.2 million views and 384,600 organic engagements, with an additional 5.3 million views from earned media. Backed by a 22.4% spike in website traffic, the limited-edition collaboration completely sold out.
The Emotional Shift: We met an audience that was skeptical, weary, and numb to brand collaborations, and transported them into a powerful new state of being inspired, amused, and energised. By inviting global communities to step inside an authentic, unfiltered creative universe, we established deeper cultural authority and trust for Crocs.
read more
Client Testimonial
"The collaboration with Jacob Collier was a perfect alignment of creativity and brand ethos. The innovative approach to launch through a pure music video truly brought our 'Come As You Are' spirit to life. Hey Honey completely exceeded our expectations, creating a high-depth campaign that generated incredible global engagement and undeniable commercial results."
Yann Le Bozec, VP Marketing Crocs EMEA/LATAM/India and Hey Dude International
read more
Client
Crocs
Jacob Collier x Crocs
In a saturated market of in-authentic and forced brand partnerships, we rejected the traditional collaboration formula by building a chaotic, brilliant, and completely unique universe with seven-time Grammy winner Jacob Collier.
The human insight
You cannot post-rationalise authentic self-expression. Gen Z icon and musical savant Jacob Collier didn't need a brand deal. He already possessed a deep, organic love for Crocs. We leaned into Jacob’s colourful artistic identity to build a world where fashion and musical genius could collide.
read more
The world we built
We built an interconnected, sonically-led brand world designed to make people feel alive. The centerpiece? A first for Crocs: a music video featuring a limited-edition Classic Clog literally designed to make music.
The Activation (Physical/Digital): We completely integrated product design with creative output. We co-developed the official music video for Jacob’s single, "WELLLL," dropping it with zero corporate branding as a pure artistic statement. To scale this universe, we extracted the 3D set design elements from the video and extended them across every single consumer touchpoint. From custom e-commerce landing pages to physical influencer PR boxes that jingled with custom tambourines.
The Spark of Connection: Depth inherently sparks curiosity. To build massive anticipation before the drop, Jacob hosted a beautifully chaotic, unscripted livestream where he literally interviewed his own clog. This surreal, playful manifestation of Crocs’ “Come As You Are” mantra broke all the rules of corporate PR, instantly capturing the internet's attention.
read more
How it resonated
The campaign pulled in over 24.2 million views and 384,600 organic engagements, with an additional 5.3 million views from earned media. Backed by a 22.4% spike in website traffic, the limited-edition collaboration completely sold out.
The Emotional Shift: We met an audience that was skeptical, weary, and numb to brand collaborations, and transported them into a powerful new state of being inspired, amused, and energised. By inviting global communities to step inside an authentic, unfiltered creative universe, we established deeper cultural authority and trust for Crocs.
read more
Client Testimonial
"The collaboration with Jacob Collier was a perfect alignment of creativity and brand ethos. The innovative approach to launch through a pure music video truly brought our 'Come As You Are' spirit to life. Hey Honey completely exceeded our expectations, creating a high-depth campaign that generated incredible global engagement and undeniable commercial results."
Yann Le Bozec, VP Marketing Crocs EMEA/LATAM/India and Hey Dude International
read more
Client
Crocs