luisito x crocs
Partnering with LATAM’s biggest travel icon, Luisito Comunica, we built a surreal, gastronomic brand world that proved true exploration doesn’t require a passport…it just requires an appetite.
The human insight
True exploration does not require a passport. While audiences are fatigued by watching influencers hop on global flights, the reality is that most people cannot simply pack up and travel. True discovery isn't about the physical distance you cover. It’s about how you immerse yourself in the cultures, stories, and identities of others. And the most accessible, visceral gateway to doing exactly that is right under our noses: food.
read more
The world we built
To bring this limited-edition drop to life, we partnered with Luisito Comunica - one of Latin America’s most prominent food and travel icons, with a community of over 100 million followers. Together, we built a gastronomic brand world: The Melting Pot.
The Activation (Physical/Digital): We produced a highly stylised, cinematic, social-first hero film that takes the audience on a surreal culinary journey around the globe. Utilising dynamic, layered object portals, the camera dives into a taco, arcs seamlessly through international kitchens, and passes through a room filled with literal clones of Luisito sharing a pizza. Then, the ultimate twist grounds the narrative: Luisito didn’t travel anywhere. He was in his hometown of Mexico City (CDMX) the entire time.
The Spark of Connection: By celebrating the rich cultural melting pot of CDMX, the creative concept blended seamlessly into Luisito’s natural content ecosystem. It proved that comfort and genuine cultural discovery start exactly where you are, replacing the high-volume noise of traditional advertising with an unmissable spark of human curiosity.
read more
How it resonated
The online community immediately recognised the substance over volume. Audiences flooded the comments to applaud a commercial that felt like actual cinema rather than a generic product plug, generating over 2.3 million views and 480,000 highly active engagements purely organically across Instagram, TikTok, and YouTube. Much like a contemporary twist on a classic recipe, we turned a localized creative truth into a global wave of earned media and authentic self-expression.
The Emotional Shift: We took an audience that felt disconnected, fatigued, and skeptical of standard influencer ads, and transported them into a state of being globally curious, inspired, and connected. Leaning into food as a universal love language allowed us to establish profound cultural authority and trust for Crocs.
read more
Client Testimonial
"Food unites us. Food is a love language, and that is a worldwide truth. By bypassing the superficial influencer tropes and grounding this collaboration in the rich culinary melting pot of Mexico City, we gave the community real substance to connect with. It was an absolute joy to bring this message to life with Crocs and Luisito."
William Reed, Executive Creative Director, Hey Honey
read more
Client
Crocs
luisito x crocs
Partnering with LATAM’s biggest travel icon, Luisito Comunica, we built a surreal, gastronomic brand world that proved true exploration doesn’t require a passport…it just requires an appetite.
The human insight
True exploration does not require a passport. While audiences are fatigued by watching influencers hop on global flights, the reality is that most people cannot simply pack up and travel. True discovery isn't about the physical distance you cover. It’s about how you immerse yourself in the cultures, stories, and identities of others. And the most accessible, visceral gateway to doing exactly that is right under our noses: food.
read more
The world we built
To bring this limited-edition drop to life, we partnered with Luisito Comunica - one of Latin America’s most prominent food and travel icons, with a community of over 100 million followers. Together, we built a gastronomic brand world: The Melting Pot.
The Activation (Physical/Digital): We produced a highly stylised, cinematic, social-first hero film that takes the audience on a surreal culinary journey around the globe. Utilising dynamic, layered object portals, the camera dives into a taco, arcs seamlessly through international kitchens, and passes through a room filled with literal clones of Luisito sharing a pizza. Then, the ultimate twist grounds the narrative: Luisito didn’t travel anywhere. He was in his hometown of Mexico City (CDMX) the entire time.
The Spark of Connection: By celebrating the rich cultural melting pot of CDMX, the creative concept blended seamlessly into Luisito’s natural content ecosystem. It proved that comfort and genuine cultural discovery start exactly where you are, replacing the high-volume noise of traditional advertising with an unmissable spark of human curiosity.
read more
How it resonated
The online community immediately recognised the substance over volume. Audiences flooded the comments to applaud a commercial that felt like actual cinema rather than a generic product plug, generating over 2.3 million views and 480,000 highly active engagements purely organically across Instagram, TikTok, and YouTube. Much like a contemporary twist on a classic recipe, we turned a localized creative truth into a global wave of earned media and authentic self-expression.
The Emotional Shift: We took an audience that felt disconnected, fatigued, and skeptical of standard influencer ads, and transported them into a state of being globally curious, inspired, and connected. Leaning into food as a universal love language allowed us to establish profound cultural authority and trust for Crocs.
read more
Client Testimonial
"Food unites us. Food is a love language, and that is a worldwide truth. By bypassing the superficial influencer tropes and grounding this collaboration in the rich culinary melting pot of Mexico City, we gave the community real substance to connect with. It was an absolute joy to bring this message to life with Crocs and Luisito."
William Reed, Executive Creative Director, Hey Honey
read more
Client
Crocs
luisito x crocs
Partnering with LATAM’s biggest travel icon, Luisito Comunica, we built a surreal, gastronomic brand world that proved true exploration doesn’t require a passport…it just requires an appetite.
The human insight
True exploration does not require a passport. While audiences are fatigued by watching influencers hop on global flights, the reality is that most people cannot simply pack up and travel. True discovery isn't about the physical distance you cover. It’s about how you immerse yourself in the cultures, stories, and identities of others. And the most accessible, visceral gateway to doing exactly that is right under our noses: food.
read more
The world we built
To bring this limited-edition drop to life, we partnered with Luisito Comunica - one of Latin America’s most prominent food and travel icons, with a community of over 100 million followers. Together, we built a gastronomic brand world: The Melting Pot.
The Activation (Physical/Digital): We produced a highly stylised, cinematic, social-first hero film that takes the audience on a surreal culinary journey around the globe. Utilising dynamic, layered object portals, the camera dives into a taco, arcs seamlessly through international kitchens, and passes through a room filled with literal clones of Luisito sharing a pizza. Then, the ultimate twist grounds the narrative: Luisito didn’t travel anywhere. He was in his hometown of Mexico City (CDMX) the entire time.
The Spark of Connection: By celebrating the rich cultural melting pot of CDMX, the creative concept blended seamlessly into Luisito’s natural content ecosystem. It proved that comfort and genuine cultural discovery start exactly where you are, replacing the high-volume noise of traditional advertising with an unmissable spark of human curiosity.
read more
How it resonated
The online community immediately recognised the substance over volume. Audiences flooded the comments to applaud a commercial that felt like actual cinema rather than a generic product plug, generating over 2.3 million views and 480,000 highly active engagements purely organically across Instagram, TikTok, and YouTube. Much like a contemporary twist on a classic recipe, we turned a localized creative truth into a global wave of earned media and authentic self-expression.
The Emotional Shift: We took an audience that felt disconnected, fatigued, and skeptical of standard influencer ads, and transported them into a state of being globally curious, inspired, and connected. Leaning into food as a universal love language allowed us to establish profound cultural authority and trust for Crocs.
read more
Client Testimonial
"Food unites us. Food is a love language, and that is a worldwide truth. By bypassing the superficial influencer tropes and grounding this collaboration in the rich culinary melting pot of Mexico City, we gave the community real substance to connect with. It was an absolute joy to bring this message to life with Crocs and Luisito."
William Reed, Executive Creative Director, Hey Honey
read more
Client
Crocs
luisito x crocs
Partnering with LATAM’s biggest travel icon, Luisito Comunica, we built a surreal, gastronomic brand world that proved true exploration doesn’t require a passport…it just requires an appetite.
The human insight
True exploration does not require a passport. While audiences are fatigued by watching influencers hop on global flights, the reality is that most people cannot simply pack up and travel. True discovery isn't about the physical distance you cover. It’s about how you immerse yourself in the cultures, stories, and identities of others. And the most accessible, visceral gateway to doing exactly that is right under our noses: food.
read more
The world we built
To bring this limited-edition drop to life, we partnered with Luisito Comunica - one of Latin America’s most prominent food and travel icons, with a community of over 100 million followers. Together, we built a gastronomic brand world: The Melting Pot.
The Activation (Physical/Digital): We produced a highly stylised, cinematic, social-first hero film that takes the audience on a surreal culinary journey around the globe. Utilising dynamic, layered object portals, the camera dives into a taco, arcs seamlessly through international kitchens, and passes through a room filled with literal clones of Luisito sharing a pizza. Then, the ultimate twist grounds the narrative: Luisito didn’t travel anywhere. He was in his hometown of Mexico City (CDMX) the entire time.
The Spark of Connection: By celebrating the rich cultural melting pot of CDMX, the creative concept blended seamlessly into Luisito’s natural content ecosystem. It proved that comfort and genuine cultural discovery start exactly where you are, replacing the high-volume noise of traditional advertising with an unmissable spark of human curiosity.
read more
How it resonated
The online community immediately recognised the substance over volume. Audiences flooded the comments to applaud a commercial that felt like actual cinema rather than a generic product plug, generating over 2.3 million views and 480,000 highly active engagements purely organically across Instagram, TikTok, and YouTube. Much like a contemporary twist on a classic recipe, we turned a localized creative truth into a global wave of earned media and authentic self-expression.
The Emotional Shift: We took an audience that felt disconnected, fatigued, and skeptical of standard influencer ads, and transported them into a state of being globally curious, inspired, and connected. Leaning into food as a universal love language allowed us to establish profound cultural authority and trust for Crocs.
read more
Client Testimonial
"Food unites us. Food is a love language, and that is a worldwide truth. By bypassing the superficial influencer tropes and grounding this collaboration in the rich culinary melting pot of Mexico City, we gave the community real substance to connect with. It was an absolute joy to bring this message to life with Crocs and Luisito."
William Reed, Executive Creative Director, Hey Honey
read more
Client
Crocs
luisito x crocs
Partnering with LATAM’s biggest travel icon, Luisito Comunica, we built a surreal, gastronomic brand world that proved true exploration doesn’t require a passport…it just requires an appetite.
The human insight
True exploration does not require a passport. While audiences are fatigued by watching influencers hop on global flights, the reality is that most people cannot simply pack up and travel. True discovery isn't about the physical distance you cover. It’s about how you immerse yourself in the cultures, stories, and identities of others. And the most accessible, visceral gateway to doing exactly that is right under our noses: food.
read more
The world we built
To bring this limited-edition drop to life, we partnered with Luisito Comunica - one of Latin America’s most prominent food and travel icons, with a community of over 100 million followers. Together, we built a gastronomic brand world: The Melting Pot.
The Activation (Physical/Digital): We produced a highly stylised, cinematic, social-first hero film that takes the audience on a surreal culinary journey around the globe. Utilising dynamic, layered object portals, the camera dives into a taco, arcs seamlessly through international kitchens, and passes through a room filled with literal clones of Luisito sharing a pizza. Then, the ultimate twist grounds the narrative: Luisito didn’t travel anywhere. He was in his hometown of Mexico City (CDMX) the entire time.
The Spark of Connection: By celebrating the rich cultural melting pot of CDMX, the creative concept blended seamlessly into Luisito’s natural content ecosystem. It proved that comfort and genuine cultural discovery start exactly where you are, replacing the high-volume noise of traditional advertising with an unmissable spark of human curiosity.
read more
How it resonated
The online community immediately recognised the substance over volume. Audiences flooded the comments to applaud a commercial that felt like actual cinema rather than a generic product plug, generating over 2.3 million views and 480,000 highly active engagements purely organically across Instagram, TikTok, and YouTube. Much like a contemporary twist on a classic recipe, we turned a localized creative truth into a global wave of earned media and authentic self-expression.
The Emotional Shift: We took an audience that felt disconnected, fatigued, and skeptical of standard influencer ads, and transported them into a state of being globally curious, inspired, and connected. Leaning into food as a universal love language allowed us to establish profound cultural authority and trust for Crocs.
read more
Client Testimonial
"Food unites us. Food is a love language, and that is a worldwide truth. By bypassing the superficial influencer tropes and grounding this collaboration in the rich culinary melting pot of Mexico City, we gave the community real substance to connect with. It was an absolute joy to bring this message to life with Crocs and Luisito."
William Reed, Executive Creative Director, Hey Honey
read more
Client
Crocs
luisito x crocs
Partnering with LATAM’s biggest travel icon, Luisito Comunica, we built a surreal, gastronomic brand world that proved true exploration doesn’t require a passport…it just requires an appetite.
The human insight
True exploration does not require a passport. While audiences are fatigued by watching influencers hop on global flights, the reality is that most people cannot simply pack up and travel. True discovery isn't about the physical distance you cover. It’s about how you immerse yourself in the cultures, stories, and identities of others. And the most accessible, visceral gateway to doing exactly that is right under our noses: food.
read more
The world we built
To bring this limited-edition drop to life, we partnered with Luisito Comunica - one of Latin America’s most prominent food and travel icons, with a community of over 100 million followers. Together, we built a gastronomic brand world: The Melting Pot.
The Activation (Physical/Digital): We produced a highly stylised, cinematic, social-first hero film that takes the audience on a surreal culinary journey around the globe. Utilising dynamic, layered object portals, the camera dives into a taco, arcs seamlessly through international kitchens, and passes through a room filled with literal clones of Luisito sharing a pizza. Then, the ultimate twist grounds the narrative: Luisito didn’t travel anywhere. He was in his hometown of Mexico City (CDMX) the entire time.
The Spark of Connection: By celebrating the rich cultural melting pot of CDMX, the creative concept blended seamlessly into Luisito’s natural content ecosystem. It proved that comfort and genuine cultural discovery start exactly where you are, replacing the high-volume noise of traditional advertising with an unmissable spark of human curiosity.
read more
How it resonated
The online community immediately recognised the substance over volume. Audiences flooded the comments to applaud a commercial that felt like actual cinema rather than a generic product plug, generating over 2.3 million views and 480,000 highly active engagements purely organically across Instagram, TikTok, and YouTube. Much like a contemporary twist on a classic recipe, we turned a localized creative truth into a global wave of earned media and authentic self-expression.
The Emotional Shift: We took an audience that felt disconnected, fatigued, and skeptical of standard influencer ads, and transported them into a state of being globally curious, inspired, and connected. Leaning into food as a universal love language allowed us to establish profound cultural authority and trust for Crocs.
read more
Client Testimonial
"Food unites us. Food is a love language, and that is a worldwide truth. By bypassing the superficial influencer tropes and grounding this collaboration in the rich culinary melting pot of Mexico City, we gave the community real substance to connect with. It was an absolute joy to bring this message to life with Crocs and Luisito."
William Reed, Executive Creative Director, Hey Honey
read more
Client
Crocs
luisito x crocs
Partnering with LATAM’s biggest travel icon, Luisito Comunica, we built a surreal, gastronomic brand world that proved true exploration doesn’t require a passport…it just requires an appetite.
The human insight
True exploration does not require a passport. While audiences are fatigued by watching influencers hop on global flights, the reality is that most people cannot simply pack up and travel. True discovery isn't about the physical distance you cover. It’s about how you immerse yourself in the cultures, stories, and identities of others. And the most accessible, visceral gateway to doing exactly that is right under our noses: food.
read more
The world we built
To bring this limited-edition drop to life, we partnered with Luisito Comunica - one of Latin America’s most prominent food and travel icons, with a community of over 100 million followers. Together, we built a gastronomic brand world: The Melting Pot.
The Activation (Physical/Digital): We produced a highly stylised, cinematic, social-first hero film that takes the audience on a surreal culinary journey around the globe. Utilising dynamic, layered object portals, the camera dives into a taco, arcs seamlessly through international kitchens, and passes through a room filled with literal clones of Luisito sharing a pizza. Then, the ultimate twist grounds the narrative: Luisito didn’t travel anywhere. He was in his hometown of Mexico City (CDMX) the entire time.
The Spark of Connection: By celebrating the rich cultural melting pot of CDMX, the creative concept blended seamlessly into Luisito’s natural content ecosystem. It proved that comfort and genuine cultural discovery start exactly where you are, replacing the high-volume noise of traditional advertising with an unmissable spark of human curiosity.
read more
How it resonated
The online community immediately recognised the substance over volume. Audiences flooded the comments to applaud a commercial that felt like actual cinema rather than a generic product plug, generating over 2.3 million views and 480,000 highly active engagements purely organically across Instagram, TikTok, and YouTube. Much like a contemporary twist on a classic recipe, we turned a localized creative truth into a global wave of earned media and authentic self-expression.
The Emotional Shift: We took an audience that felt disconnected, fatigued, and skeptical of standard influencer ads, and transported them into a state of being globally curious, inspired, and connected. Leaning into food as a universal love language allowed us to establish profound cultural authority and trust for Crocs.
read more
Client Testimonial
"Food unites us. Food is a love language, and that is a worldwide truth. By bypassing the superficial influencer tropes and grounding this collaboration in the rich culinary melting pot of Mexico City, we gave the community real substance to connect with. It was an absolute joy to bring this message to life with Crocs and Luisito."
William Reed, Executive Creative Director, Hey Honey
read more
Client
Crocs
luisito x crocs
Partnering with LATAM’s biggest travel icon, Luisito Comunica, we built a surreal, gastronomic brand world that proved true exploration doesn’t require a passport…it just requires an appetite.
The human insight
True exploration does not require a passport. While audiences are fatigued by watching influencers hop on global flights, the reality is that most people cannot simply pack up and travel. True discovery isn't about the physical distance you cover. It’s about how you immerse yourself in the cultures, stories, and identities of others. And the most accessible, visceral gateway to doing exactly that is right under our noses: food.
read more
The world we built
To bring this limited-edition drop to life, we partnered with Luisito Comunica - one of Latin America’s most prominent food and travel icons, with a community of over 100 million followers. Together, we built a gastronomic brand world: The Melting Pot.
The Activation (Physical/Digital): We produced a highly stylised, cinematic, social-first hero film that takes the audience on a surreal culinary journey around the globe. Utilising dynamic, layered object portals, the camera dives into a taco, arcs seamlessly through international kitchens, and passes through a room filled with literal clones of Luisito sharing a pizza. Then, the ultimate twist grounds the narrative: Luisito didn’t travel anywhere. He was in his hometown of Mexico City (CDMX) the entire time.
The Spark of Connection: By celebrating the rich cultural melting pot of CDMX, the creative concept blended seamlessly into Luisito’s natural content ecosystem. It proved that comfort and genuine cultural discovery start exactly where you are, replacing the high-volume noise of traditional advertising with an unmissable spark of human curiosity.
read more
How it resonated
The online community immediately recognised the substance over volume. Audiences flooded the comments to applaud a commercial that felt like actual cinema rather than a generic product plug, generating over 2.3 million views and 480,000 highly active engagements purely organically across Instagram, TikTok, and YouTube. Much like a contemporary twist on a classic recipe, we turned a localized creative truth into a global wave of earned media and authentic self-expression.
The Emotional Shift: We took an audience that felt disconnected, fatigued, and skeptical of standard influencer ads, and transported them into a state of being globally curious, inspired, and connected. Leaning into food as a universal love language allowed us to establish profound cultural authority and trust for Crocs.
read more
Client Testimonial
"Food unites us. Food is a love language, and that is a worldwide truth. By bypassing the superficial influencer tropes and grounding this collaboration in the rich culinary melting pot of Mexico City, we gave the community real substance to connect with. It was an absolute joy to bring this message to life with Crocs and Luisito."
William Reed, Executive Creative Director, Hey Honey
read more
Client
Crocs
luisito x crocs
Partnering with LATAM’s biggest travel icon, Luisito Comunica, we built a surreal, gastronomic brand world that proved true exploration doesn’t require a passport…it just requires an appetite.
The human insight
True exploration does not require a passport. While audiences are fatigued by watching influencers hop on global flights, the reality is that most people cannot simply pack up and travel. True discovery isn't about the physical distance you cover. It’s about how you immerse yourself in the cultures, stories, and identities of others. And the most accessible, visceral gateway to doing exactly that is right under our noses: food.
read more
The world we built
To bring this limited-edition drop to life, we partnered with Luisito Comunica - one of Latin America’s most prominent food and travel icons, with a community of over 100 million followers. Together, we built a gastronomic brand world: The Melting Pot.
The Activation (Physical/Digital): We produced a highly stylised, cinematic, social-first hero film that takes the audience on a surreal culinary journey around the globe. Utilising dynamic, layered object portals, the camera dives into a taco, arcs seamlessly through international kitchens, and passes through a room filled with literal clones of Luisito sharing a pizza. Then, the ultimate twist grounds the narrative: Luisito didn’t travel anywhere. He was in his hometown of Mexico City (CDMX) the entire time.
The Spark of Connection: By celebrating the rich cultural melting pot of CDMX, the creative concept blended seamlessly into Luisito’s natural content ecosystem. It proved that comfort and genuine cultural discovery start exactly where you are, replacing the high-volume noise of traditional advertising with an unmissable spark of human curiosity.
read more
How it resonated
The online community immediately recognised the substance over volume. Audiences flooded the comments to applaud a commercial that felt like actual cinema rather than a generic product plug, generating over 2.3 million views and 480,000 highly active engagements purely organically across Instagram, TikTok, and YouTube. Much like a contemporary twist on a classic recipe, we turned a localized creative truth into a global wave of earned media and authentic self-expression.
The Emotional Shift: We took an audience that felt disconnected, fatigued, and skeptical of standard influencer ads, and transported them into a state of being globally curious, inspired, and connected. Leaning into food as a universal love language allowed us to establish profound cultural authority and trust for Crocs.
read more
Client Testimonial
"Food unites us. Food is a love language, and that is a worldwide truth. By bypassing the superficial influencer tropes and grounding this collaboration in the rich culinary melting pot of Mexico City, we gave the community real substance to connect with. It was an absolute joy to bring this message to life with Crocs and Luisito."
William Reed, Executive Creative Director, Hey Honey
read more
Client
Crocs
luisito x crocs
Partnering with LATAM’s biggest travel icon, Luisito Comunica, we built a surreal, gastronomic brand world that proved true exploration doesn’t require a passport…it just requires an appetite.
The human insight
True exploration does not require a passport. While audiences are fatigued by watching influencers hop on global flights, the reality is that most people cannot simply pack up and travel. True discovery isn't about the physical distance you cover. It’s about how you immerse yourself in the cultures, stories, and identities of others. And the most accessible, visceral gateway to doing exactly that is right under our noses: food.
read more
The world we built
To bring this limited-edition drop to life, we partnered with Luisito Comunica - one of Latin America’s most prominent food and travel icons, with a community of over 100 million followers. Together, we built a gastronomic brand world: The Melting Pot.
The Activation (Physical/Digital): We produced a highly stylised, cinematic, social-first hero film that takes the audience on a surreal culinary journey around the globe. Utilising dynamic, layered object portals, the camera dives into a taco, arcs seamlessly through international kitchens, and passes through a room filled with literal clones of Luisito sharing a pizza. Then, the ultimate twist grounds the narrative: Luisito didn’t travel anywhere. He was in his hometown of Mexico City (CDMX) the entire time.
The Spark of Connection: By celebrating the rich cultural melting pot of CDMX, the creative concept blended seamlessly into Luisito’s natural content ecosystem. It proved that comfort and genuine cultural discovery start exactly where you are, replacing the high-volume noise of traditional advertising with an unmissable spark of human curiosity.
read more
How it resonated
The online community immediately recognised the substance over volume. Audiences flooded the comments to applaud a commercial that felt like actual cinema rather than a generic product plug, generating over 2.3 million views and 480,000 highly active engagements purely organically across Instagram, TikTok, and YouTube. Much like a contemporary twist on a classic recipe, we turned a localized creative truth into a global wave of earned media and authentic self-expression.
The Emotional Shift: We took an audience that felt disconnected, fatigued, and skeptical of standard influencer ads, and transported them into a state of being globally curious, inspired, and connected. Leaning into food as a universal love language allowed us to establish profound cultural authority and trust for Crocs.
read more
Client Testimonial
"Food unites us. Food is a love language, and that is a worldwide truth. By bypassing the superficial influencer tropes and grounding this collaboration in the rich culinary melting pot of Mexico City, we gave the community real substance to connect with. It was an absolute joy to bring this message to life with Crocs and Luisito."
William Reed, Executive Creative Director, Hey Honey
read more
Client
Crocs